Since the beginning of FARM Rio’s journey, we’ve established a relationship of connection and respect with the most diverse expressions of Brazilian culture. Our natural landscapes, popular festivals, architecture, and street art inspire our prints, and we bring this cultural richness everywhere we land worldwide in our stores’ architecture projects.

And to keep spreading our culture, we have partnerships that strive to impact the local communities where we operate positively, and through each one of them, we can see positive outcomes such as the preservation of Brazilian biomes, encouragement for the minimization of inequalities, incentives for education and training, improvement in health and well-being, financial independence, and generation of shared value.

FARM Rio believes in popular culture as an agent for transforming people in Brasil and all around the globe. At every collection, we seek partners and traditional movements that can come together in our mission of spreading Brasil’s rich cultural heritage through every single detail, from print design to craftsmanship, celebrating local culture, creating new experiences to connect with people around us, and giving back to our home country.

We want to invite our customers to dive into a Brasil-inspired journey in every FARM Rio store and pop-ups worldwide, from wood racks to knitted fitting rooms to popular soundtracks, sharing what we value most: local artisanal work. We want to tell stories and showcase Brazilian artisans and communities through objects, furniture, and collections in a store that embraces its surroundings, expanding the positive impact not just on the environment but also on the communities around it. Our stores are meant to be also an art gallery experience where people can connect with our tropical culture, and that’s why we invite Brazilian projects such as Ponto Firme, Kayapó people, Lab UniPreta, Ilha do Ferro, and Maceió Mais inclusiva, curated by Marcelo Rosenbaum and his Instituto A Gente Transforma, to exhibit their artworks as part of our #naturelovers universe.

FARM Rio <3 Rinascente

Spanning an impressive 120 square meters and eight shop windows, ‘Surreal Nature’ was designed in collaboration with renowned artist Gringo Cardia, culminating in a creative takeover of Milan's iconic Rinascente Duomo department store alongside the immersive pop-up experience on the lower floor. The highlight was the giant, handmade sculptures crafted in partnership with the Proeza Institute, a UNESCO-recognized organization that empowers women through the ancient arts of embroidery and crochet. The installation had positively affected 200 artisans and their families, and other Brazilian collectives like Ponto Firme, Lab UniPreta, and Maceió Mais Inclusiva, alongside work by the Ilha do Ferro community, the Kayapó and Yawanawá people were also part of this Rinascente project.
Check the displays

FARM Rio <3 Liberty

We’ve introduced our FW23 collection accompanied by a creative take-over at Liberty London. The project embodies the delicate bond between art and fashion, offering an exclusive preview of the latest styles through an immersive shopping experience akin to stepping into one of our prints and watching its elements come to life. The installation tells the story of a Surreal Winter Forest and its colorful beings, from macaws to black jaguars to luminous stars, with a 12-meter giant tree at Liberty's central atrium, showcasing a range of handcrafted adornments made in partnership with the UNESCO-recognized Instituto Proeza. The Brazilian multi-artist Gringo Cardia signs the concept, while the carnival expert Leandro Vieira stands behind the flawless execution.
Explore the project